Where are all your guitar students?
How do we measure the success of a guitar teacher?
I guess there are several ways but in terms of business success there really is only one measurement and that’s how much you earned teaching in the last 12 months. I receive almost daily emails from experienced guitar teachers saying they are looking for students. In some cases these teachers have been teaching for 10, 20, 30 or even 40 years. When I ask them if they would like to do some training 9 out of 10 say “no thank you. I am just looking for students.” So what’s wrong with this?
Where are the students?
If you are an experience teacher who is not fully booked with a long waiting list I can only come to two possible conclusions and they are as follows;
1. You have recently returned from a break and are looking for students.
2. Whatever you are doing is not working.
Most guitar teachers give but don’t receive
The fact is most of the teachers I speak to lack the skills to find and keep students but sadly don’t want help. Very few guitar teachers receive any kind of training which is ironic really considering they are in the business of training people how to play guitar. Many are self taught guitar players and most are self taught entrepreneurs. Self taught is okay if you are successful but when success is eluding you its time to get help.
The truth hurts
When a guitar teacher says to me they have 20 years of experience and 10 students any honest response I give will usually be met with defensiveness. If I were to respond by saying “So you are telling me that after 20 years of teaching you only have a handful of students and are earning $200 to $300 per week? Do you see the problem?” Of course their reaction is usually one of anger but its sadly the truth. If after 5 years your business is not booming something is seriously wrong and you better work it out. You need help to work out what you are doing wrong.